After having shown our rough cut to our peers www have seen that our music video's genre is not as clear as we thought it would be, on the other hand the narrative theories that we chose - Levi Strauss and Vernalis are obvious to the audience. This is important because we want the audience to read it in the way we want the audience to read our music video, and interpret it in the way we want them to interpret it in.
Furthermore we have found that the editing aspects are the ones that people thought were the most creative aspects of the rough cut such as the slow motion, layering clips together, props were also something that the audience thought were creative such as the rose petals.
There are also things that we need to improve such as locations, and the framing of shots.
While filming, we could encounter a plethora of technical issues.
Firstly, we could have issues with the cameras themselves. Battery life is always a worrying factor while filming and due to my previous experience while filming, it would be worthwhile to make sure we have a spare battery available to avoid losing any footage or wasting time.
We will also have to make sure the SD card in the camera is constantly free of enough storage allowing us to film in big chunks. Previously, we have run out of storage space while filming without realising, meaning we spent extra time filming scenes however they weren't being saved, meaning we had to reshoot said scenes. Also, due to us using multiple cameras at the same time to get different shots, we will have to be aware of both cameras running out of storage as well as battery space.
We are editing on the iMacs provided to us by the school, the program we're using is called Final Cut Pro. We will have to make sure we back up our work to make sure we don't encounter any problems while editing resulting in us losing our work.
Final Cut Pro is not the most reliable editing software. It is known to crash as well as not save your work. We will have to be aware of this and make sure that we constantly save our work as well as back up our files to negate any chance of this happening to us.
Nabil Elderkin is a professional photographer, film director and music video director. He is of both American and Iranian origins and he is now based in Los Angeles.
Nabil has done a plethora of music videos for extremely well renowned artists as well as young and upcoming ones. He has directed videos for Kendrick Lamar, The Weeknd, Frank Ocean, Artic monkeys, John Legend, Bruno Mars and many others. Nail turns down 90% of songs he receives. The main part of his huge success is that he only works on videos for songs he likes and if he thinks he's the right man for the job. This is a rare trait as this industry is extremely competitive and most videographers will grasp at any opportunity coming their way which leads to rushed, sub-par productions. This is why Nabil is head and shoulders above the competition.
Nail's style is one of a kind. He focuses on beautiful cinematic aesthetic and cinematography. As Nabil has experience directing feature length films, he usually prefers to direct music videos in a narrative structure. This can be seen in the Artic Monkeys song "Why'd you only call me when you're high?" and John Legend's "All of me" Nabil also uses the concept of magical realism. This is where realism is intertwined with fantasy. This is showcased in "Why'd you only call me when you're high" Nearly every shot cuts back and forth between realism and fantasy without making much sense. This style is deliberate as he said this in an interview, "I don't like to be too definitive on what something means, I like to let people see their imagination"
Nabil has come an extremely long way in a short amount of time. Sensing an opportunity, he bought the domain "kanyewest.com" after a short while, representatives of Kanye came calling. He gave them an ultimatum, he would give them the domain if they gave him a chance to become his photographer. The rest is history, he has become an extremely well renowned videographer/photographer in the industry ever since.
