Interpretations of Genre Through Editing

After editing these stills I think that depending on the way an image or a clip is editing will determine the way people see the image, wether they think it's a performance image or an image genre image or video.

Image

I think that overall the best way of editing to create an image that represents the image music video genre is to desaturate the image and try to change the contrast to make the viewer focus on the artist rather than it's surroundings. Furthermore I think that a picture or a clip in which the artist is either in the middle of the shot or takes up most of the frame with an effect added to the clip that reflects the message that the artist is trying to tell the audience.
Ariana Grande's Side to Side music video is a good example for an Image genre music video and much like my idea of an image music video it contains various close ups of Ariana Grande as well as constantly placing her in the middle of the shot as well as wearing clothes that have a more vibrant colour such as the luminescent pink top.

Concept
Overall a concept image would most likely be an image that stands out more amongst the crowd of pictures, something more unique and never though of before. An example of this is the images where the blending of two images together to act as an overlay. This adds a soft fantasy effect to the overall image, this effect creates something that is memorable for a viewer. This differs to what we have for concept because it tells a story rather than just trying to stand out, it's using bright lighting and unusual colours such as the blue in his eyes to emphasise the fact that this is a music video that is all about being different.

Spectacle
I personally think that the best editing technique to create a spectacle genre image is the colour isolation because it makes the picture look almost as if it was out of this world, very different to other pictures. This is important because a spectacle genre links to something that you wouldn't see on a day to day basis and a colour isolated image is not something that you'd see everyday.
Katy Perry's Swish Swish music video is a good music video that represents the spectacle genre within a music video because the lyrics don't necessarily relate to what's going on screen. A spectacle music video would be known for having things in the video that you wouldn't see on a day to day basis, such as women basketball players trying to play agains a team of wrestlers. The spectacle genre has also been achieved through the use of bright lighting which focuses mainly on the players which could mean that it's something that's not normal.

Sexualisation

Overall I think that images that link with the genre of sexualisation would be edited by desaturating the picture and trying to accentuate the artists features. In Jason Derulo's Swalla music video the back up dancers are shown to be sexualised because of what they are wearing, shorts that are really short and tight as well as a top that is quite revealing, and the way they are dancing seems to be trying to act as if they were trying to make a guy pay attention to them.


Performance

I personally think that a performance still image would be best edited if it was a split screen of the artist singing in one still and the other still or clip of them playing an instrument such as the piano. These stills in the video reinforce  both the artist image and the performance aspect of the still.
Rage Against the Machine's Gerrilla Radio music video is an example of a music video that has performance aspects within the music video. This is shown through a group shot of the band with their respective instruments as well as a panning shot of each individual member playing their own instrument with a medium or close up shot which is similar to my idea of a performance still or video.

Intertextuality
I think that an still that worked best for intertextuality was the split screen with the boys walking in the middle, this is because it reminds me of one of the posters for Captain America Civil War, this could be because they're walking together as a group like they're preparing for action to happen.
Iggy Azalea's music video for her song Fancy is a perfect example for a music video with an intertextuality genre to it, this is because of the obvious links to the movie Clueless that it has such as the girls signature yellow outfits and her standing in front of the class giving and argument for a debate. Music videos like this try to recreate movies or videos that are important to history.

Art
Overall stills that would fit the genre of art music videos would be stills that follow the rules of photography in terms of composition such as the rule of thirds and leading lines, and using different levels of focus, from deep focus to shallow focus, and it could also be done by introducing art into the stills such as the art being the backdrop for the still or clip.