Updated Music Video

Final Digipack

Work in progress - editing

This screen shot shows progress with the music video, In the image we are experimenting with the gobo effect on the video to see how it looks. So far I am not happy with the way it looks so it will be taken out. I am also adding in the new footage that we took in the green room and the theatre. I am also going to improve the lip syncing and make the spaces for the footage that will be filmed on Saturday. 

evaluation question 4

Evaluation question 3

Evaluation question 3

Evaluation question 2

Evaluation question 2

evaluation question 1

Music Video work In Progress

Work in progress - Editing

After receiving feedback from our final video, we were told that we had ti add some more editing techniques.

We followed this feedback and added a plethora of different techniques to our video. Firstly, we colour isolated a scene where our artist puts on her necklace. This was done to add more depth to the scene.

Secondly, our video got a bit dull towards the end so we added a drawn heart breaking through a stop motion effect. This was done to add some more originality to our video as well as make the whole video more interesting.

Script used for Evaluation Question 1

this is the script I used in my directors cut video

In this video, I will be discussing in what ways my media product uses, develops or challenges forms and conventions of real media products.

We chose the song “Its Time” by Jamie Mcdell as it fitted into our desired genre of Indie pop. It was also the most popular song choice chosen by our intended target audience of 15-18 white female girls. Our music video was targeted towards being extremely conceptual, so we had to use a variety of different editing techniques to fulfil audience expectations. Our video shows the artist reminiscing about her past lover and how he broke her heart. The video shows her moving on and developing as a person in a deeply conceptual way. Due to this, our video follows the theory of Carol Vernallis as the video seems disjointed due to our editing. 

IN the first shot, we follow Goodwin’s Rule of there being an established link between the visuals and music. This is shown through the guitar intro.

At the start of the video there is a contrast between the light and dark lighting, this is a recurring theme throughout and it links with the concept of binary opposites. We used the different lighting levels to show the artists transition between happiness and sadness as she tries to move on from her heartbreak.

Our main props used is the necklace the artist wears as well as the ribbon shown in some of our greenscreen shots.  This necklace has significant meaning as it triggers flashbacks. This follows typical real-life media conventions as Taylor Swift’s mine uses the same concept. However we also use petals and candles as part our mise en scene which met our audiences expectations that they have of romance and love. 

We used a plethora of different locations, ranging from large open fields to enclosed spaces, 

Due to us using a range of locations, we challenged typical media conventions. Most real-life media products in the indie pop genre use large open spaces with the artist in the centre shot, this is shown in Khalid’s Coaster.

Due to us having lots of using many close ups of our artist This follows Goodwin’s rule of how the record label will demand lots of close ups of the artist.

We used a range of editing techniques in our video, such as colour isolation, green screening, layering and speeding up and reversing lyrics. This challenges typical media conventions as there is not usually this many editing techniques shown in the indie pop genre.  However, this fulfils our audience’s expectations due to our video being in the conceptual. 

We follow Goodwin’s rule of there being an established link between the lyrics and the visuals firstly through the lyrics “you’re my one addiction” during this scene flashbacks of the artist and her boyfriend appear on screen. We do this again when the artist sings “now the silver linings turn a darker grey” during these lyrics, we have a shot of some square boxes emitting silver light go out of focus

We also follow Goodwin’s rule of there being reference to notion of looking due to the artist looking into the mirror frequently 

Again, we followed Goodwin’s rule of there being a relationship between the lyrics and the visuals as in the final shot, a candle is shown being blown out with ties in with the lyrics “burning out tonight” 

Due to our friend and group member sadly passing away, we included multiple tributes throughout our video. Firstly through the use of roses and petals as well as a panning shot of the tribute tree dedicated to Rose.

Our digipack uses conventions of real life media products, for example, Taylor swift’s album Red. Typically, in the indie pop genre, the artists focus on selling their music, not the artist themselves. Also, most album digipacks in this genre follow the same colour scheme throughout, we also followed this real-life convention with ours.

Lastly, for our magazine advert, we also followed real life conventions by not sexualising our artist, keeping the colours neutral and making the artist the centre of attention. We took inspiration from Lana Del Reys magazine advert for her album born to die

Digipack

Work in progress - evaluation 1

Due to our video constantly changing, whether it be different editing techniques, re-filming certain scenes or adding different scenes, I had to constantly update my script for evaluation 1.

I overall, went through 3 different script changes due to this meaning I had to redo the entire video. This was a tedious process, however, my evaluation 1 is now up to date entirely.

Final Magazine advert

Magazine advert draft

This is another draft of our magazine advert we made the lines smaller and added darker tones to ensure the gobo effect and the white shirt stood out. We also changed the fonts so that they were easier to read. I think this magazine advert fits with the codes and conventions of the magazine adverts better as it includes all of the important information that you typically see on a magazine advert.

Work in progress - fonts

We originally used the font shown in the picture shown directly above. It was quite hard to read and didn't fit the genre that well.

The two pictures above are the recent and updated pictures. As you can see, the font is much cleaner and fits much better with the picture and genre itself. The magazine advert is now much simpler and easier to read, therefore engaging the audience more.

Magazine ad - work in progress

This is our first draft of our magazine advert. We were trying to incorporate a gobos lighting effect into our advert, however, we struggled to get this done effectively.


What went well? - The original record label is incorporated nicely into the advert.
                            - The font fits well with the theme of the advert.
                         
Even better if? - The gobos lighting was incorporated better and worked well with the theme.
                        - The black box looks unnatural and doesn't fit the theme as its too harsh.
                        - If the font was perfectly central
                        - If the the whole title was readable. Currently half the title is behind the white background making it impossible to read.
                        - The font type is difficult to read and some letters overlap each other.
                        -  The iTunes label and the record label aren't aligned properly making the advert look unprofessional.

Magazine Ad draft

Digipack backcover

This is the first draft of the back cover of the digipac, we wanted to keep the fine lines concept as the main theme throughout the album, relating it to the title of fine lines. The soft lines in the image help to convey this. On the back cover we have the typical information expected of a magazine advert, helping us to stick to the codes and conventions of a typical digipac.

Work in progress - magazine ad

This is our magazine advert for the album. Currently, we have only finished the record label which can be seen in the bottom right. We still have to add the main photo of the artist as well as change the fonts of the writing inside the box and lay it out correctly. We will be using a black and white theme for our magazine ad.

video feedback pt. 2