this is the script I used in my directors cut video
In this video, I will be discussing in what ways my media
product uses, develops or challenges forms and conventions of real media
products.
We chose the song “Its Time” by Jamie Mcdell as it fitted
into our desired genre of Indie pop. It was also the most popular song choice
chosen by our intended target audience of 15-18 white female girls. Our music
video was targeted towards being extremely conceptual, so we had to use a
variety of different editing techniques to fulfil audience expectations. Our video
shows the artist reminiscing about her past lover and how he broke her heart. The
video shows her moving on and developing as a person in a deeply conceptual
way. Due to this, our video follows the theory of Carol Vernallis as the video
seems disjointed due to our editing.
IN the first shot, we follow Goodwin’s Rule of there being
an established link between the visuals and music. This is shown through the
guitar intro.
At the start of the video there is a contrast between the
light and dark lighting, this is a recurring theme throughout and it links with
the concept of binary opposites. We used the different lighting levels to show
the artists transition between happiness and sadness as she tries to move on
from her heartbreak.
Our main props used is the necklace the artist wears as well
as the ribbon shown in some of our greenscreen shots. This necklace has significant meaning as it
triggers flashbacks. This follows typical real-life media conventions as Taylor
Swift’s mine uses the same concept. However we also use petals and candles as
part our mise en scene which met our audiences expectations that they have of
romance and love.
We used a plethora of different locations, ranging from
large open fields to enclosed spaces,
Due to us using a range of locations, we challenged typical
media conventions. Most real-life media products in the indie pop genre use
large open spaces with the artist in the centre shot, this is shown in Khalid’s
Coaster.
Due to us having lots of using many close ups of our artist
This follows Goodwin’s rule of how the record label will demand lots of close
ups of the artist.
We used a range of editing techniques in our video, such as
colour isolation, green screening, layering and speeding up and reversing
lyrics. This challenges typical media conventions as there is not usually this
many editing techniques shown in the indie pop genre. However, this fulfils our audience’s
expectations due to our video being in the conceptual.
We follow Goodwin’s rule of there being an established link
between the lyrics and the visuals firstly through the lyrics “you’re my one
addiction” during this scene flashbacks of the artist and her boyfriend appear
on screen. We do this again when the artist sings “now the silver linings turn
a darker grey” during these lyrics, we have a shot of some square boxes
emitting silver light go out of focus
We also follow Goodwin’s rule of there being reference to
notion of looking due to the artist looking into the mirror frequently
Again, we followed Goodwin’s rule of there being a relationship
between the lyrics and the visuals as in the final shot, a candle is shown
being blown out with ties in with the lyrics “burning out tonight”
Due to our friend and group member sadly passing away, we
included multiple tributes throughout our video. Firstly through the use of
roses and petals as well as a panning shot of the tribute tree dedicated to
Rose.
Our digipack uses conventions of real life media products,
for example, Taylor swift’s album Red. Typically, in the indie pop genre, the
artists focus on selling their music, not the artist themselves. Also, most
album digipacks in this genre follow the same colour scheme throughout, we also
followed this real-life convention with ours.
Lastly, for our magazine advert, we also followed real life
conventions by not sexualising our artist, keeping the colours neutral and
making the artist the centre of attention. We took inspiration from Lana Del
Reys magazine advert for her album born to die
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