These questions will help us to gain an understanding of how we want our digipack to be perceived, it will allow us to create a strong brand identity that is represented through all of our ancillary products.
Name of the artist?
The name of the artist will be her real name, Holly Bennett. We think this will help people see that she is real and the things portrayed in the music video and through the album is all real and all her.
Colour decision?
The colour combinations will be silver, grey and a light pink. This is to make reference to both the song lyrics and the name of the album. The colour pink adds a brighter colour and a element of femininity.
An idea on the overall concept - What is the album about? How will we show this?
The album will be about the ability to change and having the ability to move on. The colours we have chosen should help to get this across with the grey turning silver be a reference to this. We also want to include a soft pink to emphasise the femininity of the actress.
How does this link to the audience?
This links to the audience as it allows them to move on and the album will allow the audience to reflect on how they could change like the girl has, the names of the songs in the album will take the audience on a journey and help them to relate to the songs and the album as a whole.
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