Brand identity - Magazine

Name of the artist?
In the magazine advert, Holly's name will be in the form of a signature, this is because we feel having her full name on the magazine advert is unnecessary.


Decision on colours?
The colours of the magazine advert will be black and white, with the different tones and contrast changes to achieve the right black and white look on the image.


An idea on the overall concept - What is the album about? How will we show this?


The advert will be about the ability to change and having the ability to move on. The colours we have chosen should help to get this across with the grey turning silver be a reference to this. We also want to include a soft pink to emphasise the femininity of the actress.

How does this link to the audience?This links to the audience as it allows them to move on and the advert will allow the audience to reflect on how they could change like the girl has, the names of the songs in the album will take the audience on a journey and help them to relate to the songs and the album as a whole.